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Discover Swiss design icons and innovation at its best! Switzerland is famous for brands such as Victorinox, Swatch and its Helvetica graphic font is used the worldover. Let us show you not only established Swiss brands, but also young, innovative start-ups. You will learn about the history of these companies and what makes their products so unique. Be surprised by cleverly designed, everyday household utensils, unique clothing and of course, find out what makes those watches tick!
Meeting Point
Main entrance (facing the Bahnhofstrasse)
of the department store:
Jelmoli
Seidengasse 1
8001 Zürich
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